Desktop
gifts range from the useful, to the wacky to the prestige, but they all have
one thing in common; they are designed to have maximum brand impact on the
person whose desk they sit on. On
average, people spend 75% of their working time sitting at their desk. Whilst
they are often unaware of the impact that their desk items have on them, it’s
easy to see how using a branded mouse-mat, drinks mat or notepad could help
establish your brand.
Try to choose
a desktop gift that is both useful and has a long life. Note-blocks are
excellent - they can be printed with your message and the large blocks have
several hundred sheets. Longevity also applies to static desk items such as the
mouse-mat, or even a branded mouse. Large desk-pads can also be useful, giving
plenty of space for notes, telephone messages and diary assistance. You know
you’ve hit on a useful product if your clients call you to say your gift’s run
out, and ask if you have any spares.
Diaries and
calendars are always popular gifts to give at the end of the year. Remember
though, that you probably won’t be the only one giving this type of gift; you
need to be posting them out at the end of November, which means ordering them
in the Summer to leave plenty of time for proofing and printing. Find out what
sort of diaries are most useful for your clients - pocket, A5 or A4, and look
at dairies that include useful information such as distance calculators and
road maps. If you find a format that’s popular with your clients, then they
will wait for your diary to come in the following year.
Executive
gifts such as business card holders, mobile phone stands, letter openers and
clocks are all useful desktop items.
Choose elegant and unusual models, that clients will be happy to put on
their desks and show to others. These type of executive gifts are given at the
end of individual client meetings, to mark a successful deal, or to thank the
client for loyalty to your product or service. Not only will a good corporate
gift reinforce your brand to the client, it also reflects your attitude to your
client relationships and strengthens the business link between you.
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ReplyDeletepromotional gifts
Promotional gifts bring out a smile in people and make them happy. The usability and functionality of promotional gifts are directly proportional to their success in marketing.
ReplyDeletepromotional items