Monday, 30 April 2012

Display Stands-Maximise your Selling Potential

Display stands are an ideal way to generate interest in your company and the products and services you provide. Whether you are launching a new product or simply trying to increase the sales of an existing product a display stand is the first step in achieving these goals.

Accessories to Compliment your Display Stand

Don’t limit the success of your campaign with letting the display stand do all the talking. To give your company an edge over all the other competitors it is essential to use all tools available to you to your advantage. Great ways to generate interest in your exhibition stand include:

  • Product Demonstrations-If you are launching a new product or simply raising the profile of an existing one it could help to demonstrate your product and highlight its unique selling point. Demonstrating to an audience can combat preconceived ideas that people may have about your product for example that it is difficult to use and show potential clients why your product is the best on the market.

  • Leaflets and broachers- Back up your display stand with additional product information that give potential clients a more detailed look at your product and provides them with information they can take home if they choose not to purchase on the day. Leaflets or brochures are a great way to supply potential customers with details of your website and increases the chance of generating sales through word of mouth.

  • Food and Drink-People love freebies and offering free samples or sweets is a great way to increase foot traffic to your stall. Have your logo imprinted on your sweet wrappers to remind potential customers of your exhibition stall.  

Use display stands along with additional promotional tools to optimize your selling potential, increase your exhibition presence and maximize profits.

No comments:

Post a Comment